Paintplus website UI & UX Design

I have partnered with Saturday Agency as their contracted UI & UX designer for a project. Our collaboration focuses on the complete redesign of the PaintPlus website, which has recently undergone a brand refresh led by Saturday. In response to Pure SEO's search audit, the website has also been replatformed. To roll out the new brand effectively, we are developing a fresh set of web designs, which will be implemented using Foundry. This project encompasses various aspects, with a primary goal of shifting the emphasis from buying "color" to buying "inspiration" in the design. It is crucial to bring the new Paint Plus brand to life online, aligning it with the updated look and feel and ensuring a responsive website that caters to the intended user audiences.

My role in this project is to structure the website according to the client's requirements and transform it into a user-centric flow. Our top priority is enhancing the consumer's experience, ensuring that the entire site is user-friendly and functions seamlessly on both mobile and desktop devices. Additionally, I am responsible for integrating the new branding into the web's UI design. Through meticulous consideration and a thoughtful approach, I have crafted a site design that not only well functioned but also boasts a visually pleasing appearance.